To celebrate Earth Month, we worked with Whole Foods Market to create an integrated experience centered around strange and curious creatures, known as Earthlings. Moving away from the negativity and finger-pointing associated with many sustainability campaigns, our goal was to create a fun and playful experience for the environmentally conscious consumer. The campaign included an online hub with an ever-changing flow of ideas, inspiration and conversation. In addition we created in-store branding, sharable digital content, and influencer kits.
Role: Concept, Art Direction, Design
Created at: Digital Kitchen