The Burke Museum is the premier museum of natural history and culture in the Pacific Northwest. It's located on the University of Washington campus, yet many students never step foot inside its doors. In an effort to encourage students to visit the museum, I worked with Studio Matthews to create a campaign highlighting the museum's unique and surprising collections. Expect the Unexpected features bizarre mashups of the museum's diverse range of artifacts. The campaign included a physical installation on UW campus, as well as other promotional materials.
Expect the Unexpected won a 2010 CASE District 8 Communication Award.
Role: Concept, Design
Created at: Studio Matthews
Photography: James Davidson