The Serenity Larkspur identity update reflects the positive energy of the existing community and positions Serenity as a transformative, forward-looking property, as well as a desirable lifestyle brand aimed at a younger demographic.
The logo is a symbol of tranquility, stability, and community. Four walls balance one another to create a sense of place, while remaining open and inviting. The precise reflection of the words ‘Serenity’ and ‘Larkspur’ alludes to the balanced lifestyle that residents enjoy.
Serenity’s color palette is inspired by natural elements that surround the property — water, sky, stone. A spectrum of blues and grays, the tones evoke feelings of calm and tranquility. The primary typeface is a contemporary, geometric, monoline sans-serif that feels both forward-looking and stable. Aspirational photography and natural textures offer an emotional link to the property’s serene location in Marin County.